Post purchase follow up email marketing

After the sale, follow-up emails are all about customer loyalty, retention, upsell and crosssell
There are three types of people you should be following up with:
  • "Suspects" - people in your target marketplace
  • "Prospects" - people who have responded to your marketing but have not purchased yet
  • "Customers" - people who have purchased your products or services
This page covers the follow up process for your "Customers". Next page covers "Prospects" - people you need to persuade to make their first purchase.

Follow up emails can help you build your email business after the sale as well as before. It helps you learn whether your customers are happy with their purchases, with associated services (customer care, delivery options, shipping), pricing, and encourages future purchases. It is also an opportunity for them to spread the word about deals to their friends.

A follow up message asking the customer to submit ratings and review of the item(s) purchased and on the purchase experience: product, order process, shipping, etc.

Follow up emails are a great way to grow your review content. Email send times can vary by the kind of product purchased. Email Marketing produces a higher ROI than other forms of digital marketing or print catalogs.

Email send times vary by the kind of product purchased, but we recommend ten days after purchase to send the emails. Email Marketing produces higher ROI than any digital marketing or print catalogs.

Reviews are becoming a key component of the purchase process, and follow up emails will encourage the posting of reviews. We will make all this possible with multiple email templates and limitless editing options.

Follow up marketing will boost your close rate and dramatically increase your customer satisfaction. Start winning more sales today by implementing your own email marketing system.

  • Creates dialogue inside your customer community
  • Generates significant percentage of your posted reviews
  • Provides an additional touch point with your customers
  • Additional revenue from follow-on purchases
  • Fresh SEO content can help boost your website's search engine rankings
  • Shares knowledge and encourages collaboration in your products and services

Email example

Follow up email sample
Rating System is the ideal partner to help you manage your online rating and reviews. Create profitable customer relationships for your business. More features »

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