Forbes: 5 Ways To Make Customer Reviews Work To Your Advantage
1. Consistently respond to your reviewers
2. Avoid knee-jerk reactions
3. Respond professionally
4. Keep it easy
5. Manage the situation
June 1st, 2015
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Business2community: 3 Reasons To Start Encouraging Online Reviews Now
1. It Shows You Care
2. Flags Important Issues
3. Free Consumer Research
May 22, 2015
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Myndset: Ratings and reviews are a form of consumer currency. Aside from being juice for SEO, ratings and reviews are gold for companies to gauge their offering.
May 26, 2015
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Bloomer advance: Reputation and reviews matter. Establishing a loyal customer base means monitoring your online ratings and reviews on a regular basis. A business owner who reaches out to customers for all feedback they provide — whether positive or negative — creates a powerful statement. Addressing or correcting any errors shows accountability for your business and can build loyalty.
June 1, 2015
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New York Times: Relying on Product Reviews? Knowing How a Company Treats Its Customers Is Just as Valuable.
Studies found that customers stayed loyal to brands that offered hassle-free service interactions.
MAY 6, 2015
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Marketing sherpa: Customer-Centric Marketing: Regardless of the maturity stage of your business, whether launching a new product, expanding product features, etc … listen to your customers if you want to live.
May 12th, 2015
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Business insider: Brand Reputation Wins Again.
The study shows that 70% of business executives cite reputation as the most influential factor when choosing business partners, shows that 84% of buyers research brand reputations, read reviews, and search for coupons before they purchase products online and off.
July 15, 2014
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Marketing sherpa: Email Marketing: Customer reviews boost clickthrough by 25% in ecommerce product emails.
The company decided to use reviews to nurture its consumers who wanted to be educated about products before purchasing, increasing the clickthrough rate for a review campaign by 25%.
May 12, 2015
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Telus: Local Business Tip: How Online Customer Reviews Can Help
Encouraging positive reviews, Measuring the impact - that strategy is working.
April 28th, 2015
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Brightlocal: Local Consumer Review Survey 2014:
88% have read reviews to determine the quality of a local business
72% say that positive reviews make them trust a local business more
88% trust online reviews as much as personal recommendations
92% of users will use a local business if it has a 4 star rating
72% of consumers will take action after reading a positive review
Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business
July 1st, 2014
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