Tuesday, March 13, 2012
Let's humanize ourselves, Then our business!
Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.
Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.
It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should:
There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.
Put their money where their mouths is
- Social network (facebook, twitter)
Forget to write department memos
- Hold majority of a “team” accountable for collaboration
- Get out of there and collaborate
- Maintain trust with co-workers