Rating System - Customer Ratings and Reviews Solution and Q&A Software

Post purchase follow-up
Your customer just made a purchase. Now you start focusing on retention, customer loyalty, up-sell and cross-sell. Our Follow up Email Marketing can help you build your business after the sale. It helps you learn whether your customers are happy with their purchases, associated services, pricing, and encourages future purchases. It is also an opportunity for your customer to spread the word about deals to their friends. We ensure there is continuity between your site and your post-purchase emails. We provide you different email templates, completely customizable with mobile first approach.

Post purchase follow-up

Incentivize your customers to leave a review, you are gaining a valuable review, as well as increasing the chance they will come and spend with you again. Think outside the box, if there’s a 10% off discount you’re willing to offer for a limited time. This is a really great tactic. Customers are likely to be more willing to leave feedback and you are inadvertently encouraging them on in their customer journey with you. You are gaining a valuable review, as well as increasing the chance they will come and spend with you again. Use post purchase email to promote loyalty scheme, that offers a discount if they introduce friends to the brand.

Rating System is the ideal partner to help you manage your online rating and reviews and create profitable customer relationships for your business.

Verified Buyer - purchased the product and wrote the review
A "Verified Buyer" review means RatingSystem has verified that the person writing the review purchased the product or service. A "Verified Buyer" submitted review through a specific process that clearly identifies those members who are submitting reviews of products that they own or services that received.
“Verified
These reviews come with a small "Verified" badge. This means we have confirmed the person reviewing it. Reviews that are not marked "Verified" are valuable as well, but we can't confirm that the product or service was purchased. “Verified

Our process in nutshell:
Once a customer purchases a product or service, an email will be sent out within 7 days - a request to provide review for recent purchase. Seven days is the most common delay before sending these follow-up emails, but you can choose different delay up to 45 days in our system if your delivery process requires that. If you allow anonymous reviews, display a badge indicating "Verified Buyer" and provide extra transparency to your product reviews.
Verified buyers are asked to fill out a review via email and are taken to a page where they don't see any other reviews and aren't influenced by the reviews of others.

Our study shows that average star rating for reviews from verified buyers is 4.5 compared to 3.6 for reviews written anonymously. BTW reviews from anonymous customers have a larger percentage of one star ratings, anonymous customer more likely to give an even lower rating that they would initially to bring the overall rating down. Our study shows that more positive reviews are correlated with greater likelihood of purchase, and reviews from verified buyers are more positive overall.

Our "Verified Buyer" functionality is made with mobile in mind.
The most efficient way to get your customers to write reviews
Our Follow-up Email Marketing is the most efficient way to get your customers to write reviews about your products or services. We automatically send a review request to your customers at the perfect time after purchase. This request email is totally customizable and mobile friendly.

For Follow-up Email Marketing to work, you need to install the order tracking code on your website.

To install the tracking code on any platform you need copy/paste the code we provide, see the sample below. Followup Embed Code Add the javascript code directly in the HTML of your website checkout page.

Replacement parameters
  • OrderID: This parameter should be the ID you use in your system to identify the order
  • CategoryID: Your product category ID, it must be the same as your widget CategoryID, please check Active Widgets page
  • CustomerEmail: Your customer email address
  • CustomerFirstName: Your customer First Name
  • CustomerLastName: Your customer Last Name
  • ProductCode: The code that identifies the item that was ordered.
  • ProductName: Your product name
  • ProductURL:optional Your product URL, if it is different from ProductCode or if ProductCode is not URL based
  • CustomerIP:optional Your customer IP address
Depending upon your website platform, most systems have a global area to add code that will install it on your website checkout page. Contact your webmaster for additional setup assistance.

Followup email is the first step to getting more reviews on your site, increase conversions and generate more traffic.
Shopify How to install RatingSystem on product pages
Shopify is a cloud-based e-commerce platform that enables anyone to easily set up and manage an online ecommerce store.

You do not need to be a developer to do this. We show you how to easily add ratings and reviews to your product pages in just a couple of simple steps.

You’ll need to be logged in as a Shopify admin to be able to make edits to your theme. Once logged into the store, on the left hand side click on “Online Store”, then “Themes”, then you’ll want to click on the three dots on the top right hand side (menu), and select “Edit HTML/CSS”.

Locate the file "product.liquid" from the list of files presented on the left.

Add the following 2 lines of code to "product.liquid" template file:
<script src=“https://www.rating-system.com/v4/master.js"></script>
<my-app company=‘CompanyId’ ratingbox=‘RatingboxId’ product='{{ product.url }}'>Loading..</my-app>


Feel free to move this code up or down in the file in order to figure out the exact spot you'd like this to appear on your shop. We suggest placing the code below your product detail. Confirm that the Rating widget occupies the entire width of the page.

Note: Make sure that you replace CompanyId and RatingboxId with your unique values for your account, which can be found on the Active Widgets page.

Configure the following settings:
* CompanyId: Generated by Rating-System.com when you create an account
* RatingboxId: Generated by Rating-System.com when you create an account and configure your ratings and reviews system

Click Save button to save your "product.liquid" template

You will now have RatingSystem running on all of your product detail page.

Shopify integration

New features in public beta
Today we are launching the public beta of our new Ratings and Reviews system and we are really looking forward to your feedback.

Receiving and analyzing your product/service Ratings and Reviews captured on your website is often critical to the success of your organization. We are going to make this process even easier. We are happy to announce our new version of Ratings and Reviews that will help you generate word-of-mouth in a more interactive way. Our new system is ideal for mobile, and more engaging for your customers, but that’s not all.

You can add custom questions to your product review process, which can result in more accurate responses, so you can better analyze your results. Each question type will create a more engaging experience for your customers regardless of the device they are on.

We talk a lot about mobile optimization for Ratings and Reviews and why it is so important. More than 38% of our clients are now completing reviews on mobile devices.

If for some reason you didn’t think mobile was important before - it’s time to think again.

Responsive reviews

Throughout 2016 we made a lot of improvements to help you build your Ratings and Reviews system, and we are excited to announce this new version. Our set of prepackaged themes and styles make your Review and Q&A look beautiful. Besides giving reviews a great new look, the themes are also "Responsive". Responsive is a design approach to developing websites that allow your webpages to automatically adjust to fit on different size devices. This means it will look great no matter where your customers view them—be it a phone, tablet, or computer.

You can find new integration code under the Setup tab using the Active Widgets dropdown menu.

Your feedback is most welcome. Please let us know what you think about the changes.
If you find anything that we can improve upon - please let us know.

New Features and Enhancements
We have just upgraded our website to better serve our clients. We have upgraded our servers to make the loading the Review widget faster and more reliable. A few weeks ago we upgraded much of the core infrastructure in our data center. We’re always reorganizing, tuning, checking allocations, and generally optimizing code and infrastructure wherever we can.

Other Improvements
This month’s release also includes a number minor of bug fixes.

Email server upgrade.


One of the biggest challenge when running your own email server is keeping any emails you send from being classified as spam by the receiver. One of best ways to prevent phishing is to be proactive by employing domain name authentication. Authentication serves to protect your brand by providing a valid identity on a sending domain. Once authenticated, receivers then use it as a foundation for applying reputation and accreditation as well as a tool for more accurate filtering. We are happy to announce that we have rolled out DKIM authentication on behalf of all our clients. Top global webmail providers such as AOL, Gmail, Windows Live Hotmail & Yahoo are now incorporating DKIM into their filtering algorithms. This enhancement will improve our follow up email delivery process. Please check your follow-up email conversion report in the future - you will see the difference.

DKIM, or DomainKeys Identified Mail, is a cryptographic approach to authenticating email. It was developed in part to solve some of the issues that SPF can’t solve, such as forwarded email. This is an important step in the fight against phishing as spammers are no longer able to use disposable and transient IPs and hide behind a made-up domain.

Make Your Site SEO With Rich Snippet Mark-up
Deciding to hire an SEO is a big step that can potentially improve your website, but you can also risk damage to your website and reputation. Use our ratings and reviews solution risk free, we have proven record of results. Organic search results were invented to distinguish the real search results from the ads. Rich snippets enable sites to improve their search results with add-ons like ratings, reviews and photos, which draw the searcher’s eye as well as offering additional information. Rich snippets are an effective means of boosting your exposure in the organic search results.

Google claims that their users click organic search results more often than ads. Using rich snippet helps Google to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search, the easier it is for users to distinguish the real search results from the ads.

With rich snippets your reviews represent a certain type of data: count of votes, star rating and etc. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more click decision.

Rich snippets help you see:
  • Higher rankings in organic search results
  • Better clickthrough rates
  • More qualified traffic
  • Better conversion rates
Providing this information doesn't affect the appearance of your content on your own pages, but it does help Google better understand, index and present information from your page.

Check out an example of a Product Reviews rich snippet below. The Reviews markup type also includes the commonly seen Reviews Aggregate.

“Product

Notice how the meta data features more intelligent, engaging content that provides better information about your product or service.

We suggest taking a read of the Schema.org website for a more in–depth understanding of structured data mark–up.

How to write helpful reviews?
How to write helpful reviews? There are a couple important elements of helpful reviews everybody should include to achieve that. Rate a product or service and summarize your experience. Highlight specific details and facts that others need to know. Why you recommend someone should or should not buy a product. Highlight details that stood out, include unique or unexpected or why you liked or disliked that product. Add pros and cons which provide a balanced view.

People prefer well-written reviews with correct spelling. Consider your words, how they will come across before you submit your review. Add photos that will help to make buying decision and understand your experience. Customers are looking for detailed information about your experience, write a review which would genuinely help someone else make up their mind. If you dislike something your comments in negative reviews can be constructive and helpful both to customers and to merchants.
Two factors are taken into account when determining the help-fulness of a review:
  • Review extremity - review is positive, negative, or neutral
  • Review depth - the extensiveness of the reviewer comments


“HelpFul

Reviews can both drive conversion and provide valuable insights for customers and merchants. Reviews attract consumer visits, increase the time spent on the site and create a sense of community among shoppers.

Salesforce integration
Today's release brings you a couple of new feature.

Salesforce integration.

Our Salesforce integration allows our clients automatically send information from Rating-System ratings&reviews or Q&A into a Case of their Salesforce account. Conditions can be applied using advanced logic to identify certain respondents that will be saved into Salesforce and the ones will not. On top of that, our clients can build customer loyalty and deliver the best possible customer service by unifying the customers’ data across Service Cloud, mobile, web and on premise environments to close the loop. And also increase sales by integrating customer questions into your already existing sales support workflows. You can also drastically improve the product innovation cycles by integrating product reviews into product insight.

Salesforce integration

We look forward to receiving your feedback on these new features.

Google product ratings and reviews
We have some exciting new update.

We released Google product ratings and reviews feed.

Our clients can now extend the value of their review content by sending Google product reviews feed for display in Product Listing Ads. Our clients easily share product reviews from their websites with Google properties. Our system provides product and seller reviews to three Google’s services: search optimization, shopping, and seller ratings. By providing review data for the Google product ratings and reviews program, we’re making valuable information available to shoppers to make purchase decisions, help advertisers drive more qualified traffic to their sites and help shoppers easily find this information.

Google product ratings

We look forward to receiving your feedback on these new features.