Rating System - Customer Ratings and Reviews Solution and Q&A Software

New Features and Enhancements
We have just upgraded our website to better serve our clients, we have upgraded our servers to make the loading faster and more reliable. A few weeks ago we upgraded a lot of the core infrastructure in our data center. We’re always reorganizing, tuning, checking allocations, and generally optimizing code and infrastructure wherever we can.

Other Improvements
This month’s release also includes a number of bug fixes.

Email server upgrade.


The biggest challenge when running your own web / email server is stopping any emails you send from being classified as spam. One of best ways to prevent phishing is to be proactive by employing domain name authentication. Authentication serves to protect your brand by providing a valid identity on a sending domain. Once authenticated, receivers then use it as a foundation for applying reputation and accreditation as well as a tool for more accurate filtering. We are happy to announce that we have rolled out DKIM authentication behalf of all our clients. Top global webmail providers such as AOL, Gmail, Windows Live Hotmail & Yahoo are now incorporating DKIM into their filtering algorithm. It will improve a lot our follow up email delivery process, please check your follow-up email conversion report in a future - you will see the difference.

DKIM, or DomainKeys Identified Mail, is a cryptographic approach to authenticating email. It was developed in part to solve some of the issues that SPF can’t solve, such as forwarded email. This is an important step in the fight against phishing as spammers are no longer able to use disposable and transient IPs and hide behind a made-up domain.

Make Your Site SEO With Rich Snippet Mark-up
Deciding to hire an SEO is a big step that can potentially improve your website, but you can also risk damage to your website and reputation. Use our ratings and reviews solution risk free, we have proven record of results. Organic search results were invented to distinguish the real search results from the ads. Rich snippets enable sites to improve their search results with add-ons like ratings, reviews and photos, which draw the searcher’s eye as well as offering additional information. Rich snippets are an effective means of boosting your exposure in the organic search results.

Google claims that their users click organic search results more often than ads. Using rich snippet helps Google to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search, the easier it is for users to distinguish the real search results from the ads.

With rich snippets your reviews represent a certain type of data: count of votes, star rating and etc. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more click decision.

Rich snippets help you see:
  • Higher rankings in organic search results
  • Better clickthrough rates
  • More qualified traffic
  • Better conversion rates
Providing this information doesn't affect the appearance of your content on your own pages, but it does help Google better understand, index and present information from your page.

Check out an example of a Product Reviews rich snippet below. The Reviews markup type also includes the commonly seen Reviews Aggregate.

“Product

Notice how the meta data features more intelligent, engaging content that provides better information about your product or service.

We suggest taking a read of the Schema.org website for a more in–depth understanding of structured data mark–up.

How to write helpful reviews?
How to write helpful reviews? There are a couple important elements of helpful reviews everybody should include to achieve that. Rate a product or service and summarize your experience. Highlight specific details and facts that others need to know. Why you recommend someone should or should not buy a product. Highlight details that stood out, include unique or unexpected or why you liked or disliked that product. Add pros and cons which provide a balanced view.

People prefer well-written reviews with correct spelling. Consider your words, how they will come across before you submit your review. Add photos that will help to make buying decision and understand your experience. Customers are looking for detailed information about your experience, write a review which would genuinely help someone else make up their mind. If you dislike something your comments in negative reviews can be constructive and helpful both to customers and to merchants.
Two factors are taken into account when determining the help-fulness of a review:
  • Review extremity - review is positive, negative, or neutral
  • Review depth - the extensiveness of the reviewer comments


“HelpFul

Reviews can both drive conversion and provide valuable insights for customers and merchants. Reviews attract consumer visits, increase the time spent on the site and create a sense of community among shoppers.

Salesforce integration
Today's release brings you a couple of new feature.

Salesforce integration.

Our Salesforce integration allows our clients automatically send information from Rating-System ratings&reviews or Q&A into a Case of their Salesforce account. Conditions can be applied using advanced logic to identify certain respondents that will be saved into Salesforce and the ones will not. On top of that, our clients can build customer loyalty and deliver the best possible customer service by unifying the customers’ data across Service Cloud, mobile, web and on premise environments to close the loop. And also increase sales by integrating customer questions into your already existing sales support workflows. You can also drastically improve the product innovation cycles by integrating product reviews into product insight.

Salesforce integration

We look forward to receiving your feedback on these new features.

Google product ratings and reviews
We have some exciting new update.

We released Google product ratings and reviews feed.

Our clients can now extend the value of their review content by sending Google product reviews feed for display in Product Listing Ads. Our clients easily share product reviews from their websites with Google properties. Our system provides product and seller reviews to three Google’s services: search optimization, shopping, and seller ratings. By providing review data for the Google product ratings and reviews program, we’re making valuable information available to shoppers to make purchase decisions, help advertisers drive more qualified traffic to their sites and help shoppers easily find this information.

Google product ratings

We look forward to receiving your feedback on these new features.

Putting a face to your business online
For those of you who don’t know, social networking isn’t all social, at least not anymore. It’s also about business. Recently,companies have started taking their messages to social channels like Facebook and Twitter for two main reasons: the potentials users within these hugely popular sites, and customers’ growing desire to interact with the businesses with whom they spend their money.

But just like getting an advertisement on a billboard,it won’t get your message out, it’s simply not enough these days to create and manage a Facebook page for your business and leave it at that. It’s all the useful information and insights your share on that page that make up that social work for your business and clients. After all, your fans don’t want to just look at your page, they want to get something valuable after a visit.

So, mentioning all this, once you’ve created and established your company’s Facebook or Twitter page, how do you keep it alive and interesting for your fans? Very simple! Think, the “3 V’s”… Value, Variety, and of course Voice (your own):

Value: Many customers “like” businesses because they want all the information on offers and discounts, and upcoming promotions and sales that you present to them through Facebook tips, guidance and article, blog and resource links that educate and inform are also valuable to your fans.

Variety: Multimedia is a very important aspect to your page – your customers can tell a lot about your business through photos, and even videos. Keep in mind, you don’t want to use your page for ads too much. You will lose your current or potential fans if you never give them an opportunity to respond a wall post because they will lose that important sense of being attracted to your brand.

Voice: The Facebook page isn’t really meant to communicate with your customers. Build your reputation as an accessible, friendly business by often proposing topics and positive fan input. There are lots of available Facebook survey applications that allow you to poll your fans, which can give you valuable business information.

Remember, a Facebook page is also an ideal place to promote positive reviews of your business, since consumers are relying on social recommendations to influence purchases more than ever.

All of these values you can achieve using Rating System service, you can share your customers’ feedback directly from your product page and drive more traffic to it.

Let's humanize ourselves, Then our business! Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.

Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.

It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should: Put their money where their mouths is Social network (facebook, twitter) Forget to write department memos Hold majority of a “team” accountable for collaboration Get out of there and collaborate Maintain trust with co-workers There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.

Happy New Year and good luck in 2015
Product reviews conversion
We want to share our recent client findings from product reviews A/B testing.

Key Findings:
  • Product reviews helping visitors navigate and making the visitor more likely to buy.
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It proves that customer reviews on your webpage is improving your conversion rate.

An A/B test involves testing two versions of a web page — an A version (current product details page without reviews) and a B version (new product details page WITH customer reviews) — with live traffic and measuring the effect each version has on your conversion rate.

Product reviews conversion

The new product details page with customer reviews delivered a 9.1% conversion rate increase over the previously optimized page.

What tagged keywords are associated with the top products?
Keywords are widely used across web applications today but you may know them more commonly as “tags”. Keywords should be part of your overall ongoing SEO strategy. Tags are more specific low-level descriptions, offering a narrower view of whatever the subject might be.

Tags for a review are the few words that best describe your product or service.

Reasons why keywords and tags are so important:
  • Search phrases and keywords help search engines and tag services add up your keyword counts and classify your review content. They help rank your placement in search results.
  • Help meet the needs of customers. This leads to better brand awareness and sales.
  • Keywords and tags help you create targeted online advertisements.
  • Keywords and tags provide additional navigation on your site, like an index reference.


Tagged Keywords

Breakdown by star ratings - highest and lowest rated products
The Rating Breakdown allows you to create a visualization that displays the number of reviews that are associated with each star rating.

What it can do for you:
  • Captures and flags product issues surfaced in negative reviews
  • Develops manufacturer and supplier feedback from reviews and keywords


Questions it lets you answer:
  • What is the overall trend in number of reviews left and average review score across our company?
  • What buyers and suppliers are responsible for the highest rated products and lowest rated products?
These data can offer a starting point for figuring out if there was a legitimate reason for the bad rating.

Breakdown by stars

Follow-up email marketing conversion
It's not a secret that creating and monitoring follow-up email marketing can be time-consuming and in many cases require in-house development. Our automatic follow-up email process gives you more time to work "on" your business rather than "in" your business.

Follow-up email marketing creates a predictable stream of customers that buy.

Based on known statistical data:
  • Customers who have purchased in the last 72 hours may be more willing to respond to a targeted email than others.
  • Customers who purchased three or more times in the last six months are more likely willing to respond than others.
  • Customers who spent 50% more than your average client value last year are more likely to respond than others.


Follow-up marketing will boost your closing rate, dramatically increase your customer satisfaction, and create an additional opportunity to engage with your customers and learn from them.

Our comprehensive reporting helps measure and optimize follow-up email performance.

Follow-up conversion

Total Sends - Total Sends measures the number of times a follow-up email is sent.

Total Opens - Total Opens measures the number of times an email is opened. Monitor the total number of opens to your emails over time to better understand what is resonating with your audience when it comes the contents of your messaging.

Open Rates – the Open Rates measures the total number of times an email is opened divided by the total amount of emails sent during a campaign resulting in a percentage of email’s opened; the most important metrics that help determine the success of your efforts.

Total Reviews - total number of reviews submitted - a strong indication that your email list is engaged with your company.

The point of follow-up emails is to increase the visibility of your brand and help increase revenue.