Wednesday, December 31, 2014
Putting a face to your business online
For those of you who don’t know, social networking isn’t all social, at least not anymore. It’s also about business. Recently,companies have started taking their messages to social channels like Facebook and Twitter for two main reasons: the potentials users within these hugely popular sites, and customers’ growing desire to interact with the businesses with whom they spend their money.
But just like getting an advertisement on a billboard,it won’t get your message out, it’s simply not enough these days to create and manage a Facebook page for your business and leave it at that. It’s all the useful information and insights your share on that page that make up that social work for your business and clients. After all, your fans don’t want to just look at your page, they want to get something valuable after a visit.
So, mentioning all this, once you’ve created and established your company’s Facebook or Twitter page, how do you keep it alive and interesting for your fans? Very simple! Think, the “3 V’s”… Value, Variety, and of course Voice (your own):
Value: Many customers “like” businesses because they want all the information on offers and discounts, and upcoming promotions and sales that you present to them through Facebook tips, guidance and article, blog and resource links that educate and inform are also valuable to your fans.
Variety: Multimedia is a very important aspect to your page – your customers can tell a lot about your business through photos, and even videos. Keep in mind, you don’t want to use your page for ads too much. You will lose your current or potential fans if you never give them an opportunity to respond a wall post because they will lose that important sense of being attracted to your brand.
Voice: The Facebook page isn’t really meant to communicate with your customers. Build your reputation as an accessible, friendly business by often proposing topics and positive fan input. There are lots of available Facebook survey applications that allow you to poll your fans, which can give you valuable business information.
Remember, a Facebook page is also an ideal place to promote positive reviews of your business, since consumers are relying on social recommendations to influence purchases more than ever.
All of these values you can achieve using Rating System service, you can share your customers’ feedback directly from your product page and drive more traffic to it.
Let's humanize ourselves, Then our business!
Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.
Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.
It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should:
Put their money where their mouths is
Social network (facebook, twitter)
Forget to write department memos
Hold majority of a “team” accountable for collaboration
Get out of there and collaborate
Maintain trust with co-workers
There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.
Happy New Year and good luck in 2015
Wednesday, August 20, 2014
Product reviews conversion
We want to share our recent client findings from product reviews A/B testing.
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It proves that customer reviews on your webpage is improving your conversion rate.
Product reviews helping visitors navigate and making the visitor more likely to buy.
An A/B test involves testing two versions of a web page — an A version (current product details page without reviews) and a B version (new product details page WITH customer reviews) — with live traffic and measuring the effect each version has on your conversion rate.
The new product details page with customer reviews delivered a 9.1% conversion rate increase over the previously optimized page.
Friday, June 27, 2014
What tagged keywords are associated with the top products?
Keywords are widely used across web applications today but you may know them more commonly as “tags”.
Keywords should be part of your overall ongoing SEO strategy. Tags are more specific low-level descriptions, offering a narrower view of whatever the subject might be.|
Tags for a review are the few words that best describe your product or service.
Reasons why keywords and tags are so important:
- Search phrases and keywords help search engines and tag services add up your keyword counts and classify your review content. They help rank your placement in search results.
- Help meet the needs of customers. This leads to better brand awareness and sales.
- Keywords and tags help you create targeted online advertisements.
- Keywords and tags provide additional navigation on your site, like an index reference.
Thursday, June 26, 2014
Breakdown by star ratings - highest and lowest rated products
The Rating Breakdown allows you to create a visualization that displays the number of reviews that are associated with each star rating.
What it can do for you:
- Captures and flags product issues surfaced in negative reviews
- Develops manufacturer and supplier feedback from reviews and keywords
Questions it lets you answer:
These data can offer a starting point for figuring out if there was a legitimate reason for the bad rating.
- What is the overall trend in number of reviews left and average review score across our company?
- What buyers and suppliers are responsible for the highest rated products and lowest rated products?
Saturday, May 31, 2014
Follow-up email marketing conversion
It's not a secret that creating and monitoring follow-up email marketing can be time-consuming and in many cases require in-house development. Our automatic follow-up email process gives you more time to work "on" your business rather than "in" your business.
Follow-up email marketing creates a predictable stream of customers that buy.
Based on known statistical data:
- Customers who have purchased in the last 72 hours may be more willing to respond to a targeted email than others.
- Customers who purchased three or more times in the last six months are more likely willing to respond than others.
- Customers who spent 50% more than your average client value last year are more likely to respond than others.
Follow-up marketing will boost your closing rate, dramatically increase your customer satisfaction, and create an additional opportunity to engage with your customers and learn from them.
Our comprehensive reporting helps measure and optimize follow-up email performance.
Total Sends - Total Sends measures the number of times a follow-up email is sent.
Total Opens - Total Opens measures the number of times an email is opened.
Monitor the total number of opens to your emails over time to better understand what is resonating with your audience when it comes the contents of your messaging.
Open Rates – the Open Rates measures the total number of times an email is opened divided by the total amount of emails sent during a campaign resulting in a percentage of email’s opened; the most important metrics that help determine the success of your efforts.
Total Reviews - total number of reviews submitted - a strong indication that your email list is engaged with your company.
The point of follow-up emails is to increase the visibility of your brand and help increase revenue.
Wednesday, April 30, 2014
Reviews and Q&A Trends
Companies have invested significant budget and resources to make their websites content-rich destinations that effectively tell stories about their brands and products.In recent years, social media, blogs and product reviews sites provide lots of information. Product reviews become more and more important not only to the companies developing the products, but also to their rivals and potential customers. Analyzing product reviews is the task of tapping this goldmine of information.
Company can classify customers opinions and feedback instead of taking the complete sentence. Customer reviews can be analyzed and trended over time. This allows the business owner to measure the extent to which business changes have impacted customer satisfaction. Evaluating each feedback will be helpful in understanding the needs of individual customers. However, it will be even more helpful if you review the comments in batches and uncover patterns in the responses by categorizing them. Sample categories could include factors such as quality, accuracy, value for money, availability, gender, location, etc. Some reviews are positive and some are negative. It’s possible to have both positive and negative comments in some categories.
Carefully analyzing customer reviews and taking action based on customer comments will help you strongly influence buying behavior and drive commerce.
Reviews trends allow you to assess how your data has changed over time and see if the number of satisfied customers has gone up or down over the course of the year.
Reviews, Questions and Answers trends are available on all subscription plans.
From Dashboard, click the Reviews or Q&A summary.
Monday, March 31, 2014
Increase your trust factors
Every year, the amount of money being spent online is expanding exponentially and it has become essential that website owners take advantage of this on this traffic to their business sites. Ratings and reviews systems on websites are a primary way in which to aide visitors to take action and improve click through rates. By using a ratings and reviews optimization of a site becomes much more simpler.
Whichever type of website reviews and ratings system you may be using, it is undeniable from basic statistics that if you generate and manage reviews to place on your website, they will both draw in new shop surfers, and even begin to steadily increase sales!
If you begin to get visitor interaction and slowly earn their confidence, which is backed up by increasing social signals, you will build up something called “domain dominance”. The increased organic and natural linking to your site and pages show this dominance to the major search engines’ (such as Google) ‘bots’. You are also more likely to get more return visitors, and with that you are increasing social interaction.
The build up of all the trust in every aspects of your website interface (via the ratings and reviews) will rise. Every time you generate ratings/reviews or a user makes a comment, it provides a correlating review for you, and it increases your trust factors. Very shortly, you will come to realized that your product reviews become more trusted with a little less feedback. Review optimization is the key.
The internet revolution today has taken word of mouth marketing to a wholenew level. Consumers have the ability to share their experiences and opinions withtheir peers, in a way that is extremely influential and powerful. Online ratings and reviews give customers a strong and opinionated voice, increase consumer confidence, intensify product visibility, and can increase sales very dramatically. When it comes down to the wire, online ratings and reviews provide incredible value and benefits that businesses cannot afford to ignore.
Wednesday, February 05, 2014
Some nice new features
A couple of days ago we released some changes, added some nice new features and fixed quite a few bugs.
The biggest new features in this release:
- We have moved our New Web Widget builder out of beta
- Rewrote customer review and question moderation pages, made them responsive and easily accessible on any mobile or desktop devices
- Added send an email functionality when review is posted
- Added date range search option to follow up sent emails report
- Added separate email template management console - Account Settings->Email Template
- Email template option was added to support default notification for clients when review gets posted
We also spent most of this release cycle fixing customer issues and enhancement requests. We appreciate everyone’s patience as we developed this.
We rewrote our User Guide, now much easier to navigate and read. We even made it responsive so our content is accessible on any computer or device.
We hope you enjoy all of the work we put into the site and service.
Thursday, January 16, 2014
Generate your SEO integration package
Today billions of users have access to the internet, each day they use search engines to find products and services. Search Engine Optimization(SEO) has become an important part of business growth and customer attraction.
We provide SEO integration packages for our clients, and now they can generate them online, download and install. We are covering four major platforms: Java, PHP, .NET and Classic ASP. We provide it now for each widget/ratingbox, our clients can access that functionality on the Active Widgets page.
This is a sample result SEO integration package provides here
Our SEO integration package provides Google, Yahoo, Bing and Yandex with much more granular information about products or service in a manner that is officially sanctioned by search engines. It means of providing very exact e-commerce information to the search engines in exactly the form they want it.
Rich Snippet Benefits
It increases visibility and credibility in the SERPs when search engines generate rich snippets for a product in the search results. Here is a rich snippet in Google for a service on IntelliQuote, which uses schema.org Product and Review markup.
Google is hungry for rich snippet markup.
Rich Snippets Testing Tool
allows you to make sure you have implemented Schema.org correctly.
Friday, December 27, 2013
New Web Widget Builder
Today we would like to announce a new version of our Web Widget Builder.
Our widget builder makes it super easy to create and edit different types of widgets. You can also use this builder to add more features to your product rating and review system.
You can create widgets in minutes using our new Widget Builder
It helps you to build more advanced widgets than what our competitors provide you with by default, without the need to touch a line of code.
What you see on the right is a very functional tool in the right hands. If you have a good understanding of HTML and CSS, you can add/edit Custom CSS to achieve most things, but we believe that you should only have to resort to coding by hand as a last option. You can create new widgets by clicking on the “Create New Box” option under the Widgets Setup section on your admin sidebar.
There are three areas that you need to concern yourself with:
All of the fields are pre-populated with default values, so you have a high level of flexibility in terms of what you show, how you want to show and where.
- The widget template
- The widget Write reviews area
- The widget Read reviews area
At the end of the day, using our Widget Builder rather than Custom CSS is much like using a visual editor rather than a HTML/CSS editor. There will always be people who like a manual approach, but we will always go for the least path of resistance.